Generator of Business

By: Institute for Media and Entertainment in Uncategorized

How do you build a global media empire like Hearst? What kind of leader does it take, and what strategy must you use to keep Hearst ahead of its competition? How do you innovate when you have 20,000 employees and 200 business entities? This February 2, nearly two dozen top-level executives from 10 different countries who took part in the world’s first Advanced Management Program in Media and Entertainment (Media AMP) got the answers to these questions, and more.

As part of the Media AMP’s unique Leadership Forums, executives in the Media AMP were invited to a private and intimate meeting with Frank A. Bennack, Jr., CEO of Hearst Corporation — a multi-media conglomerate whose holdings include well-established brands like Cosmopolitan, Good Housekeeping, SmartMoney and O, The Oprah Magazine, as well as television stations, cable networks and other diversified communications enterprises.

Bennack, who is now in his second tour as Hearst CEO, and who has guided the company through unprecedented periods of growth for nearly three decades, shared his experiences and lessons learned over the years, as well as his predictions on where the media and entertainment industry is going, and how business models are evolving. Bennack told the high-level group that companies now need to collaborate with “allies” and “rivals” alike in order to stay competitive, and that the key to leading a global conglomerate like Hearst through tectonic changes in the digital media landscape is passion—you have to really love what you do.

Prepare to lead your company for the media and entertainment business challenges of the future. Sign up for the world’s first global Advanced Management Program in Media and Entertainment (Media AMP). Learn more at www.iese.edu/media-amp

Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu

By: Institute for Media and Entertainment in Uncategorized

It’s one thing for a network to win industry awards, and another for it to win the audience’s loyalty and trust. But what if it could do both? That’s what NBC News President Steve Capus talked about this February 1, with senior media executives from 10 different countries who came to IESE Business School’s New York Education Center for the world’s first Advanced Management Program in Media and Entertainment (Media AMP).

As part of the Media AMP's unique Leadership Forums, these top-level executives got an exclusive, inside look at NBC News, recipient of the prestigious Edward R. Murrow Award for Overall Excellence in Journalism for two years in a row, and currently the highest-rated and most-watched network news program in America.

In an exclusive, intimate meeting with Media AMP participants, Capus shared his personal insights on how the network built a brand that both its peers and its viewers equate with quality. Capus laid out his insights on the opportunities and challenges that lay ahead for the media and entertainment industry. The Media AMP group was also given a private, behind-the-scenes tour of NBC News operations, including watching portions of the NBC Nightly News from the control room and a visit to network operations.

Ready to be CEO? Sign up for the world’s first global Advanced Management Program in Media and Entertainment (Media AMP). Learn more at www.iese.edu/media-amp

Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu

By: Institute for Media and Entertainment in Uncategorized

Can blockbusters be predicted? And if so, can the formula for predicting a movie’s success also work for other media platforms? "Yes" and "yes," says Wharton School of Business professor Jehoshua Eliasberg, in an interview with IESE professor Mario Capizzani.

Prof. Eliasberg does caution that gauging a film's box office potential while it's still in script format, instead of when it's ready for release, is more challenging and to a certain degree inaccurate. It requires, among other things, a careful analysis of content – asking readers to look at the script and to answer questions regarding its story line.

And because content or "story" can be translated into other media platforms, the same formula for analyzing a movie's consumer appeal can also be used for analyzing the marketability of books, video games and other media, claims Prof. Eliasberg.

As far as movie industry trends go, Prof. Eliasberg noted that a growing number of movie theaters are now installing digital screens to allow for a 3D experience. He also remarked that movie studios are now making fewer films and forgoing indie/art films for bigger-budget productions with more straightforward story lines. For more details, watch a video of the full interview here.

Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu