NBC News President Steve CapusIt’s one thing for a network to win industry awards, and another for it to win the audience’s loyalty and trust. But what if it could do both? That’s what NBC News President Steve Capus talked about this February 1, with senior media executives from 10 different countries who came to IESE Business School’s New York Education Center for the world’s first Advanced Management Program in Media and Entertainment (Media AMP).

As part of the Media AMP's unique Leadership Forums, these top-level executives got an exclusive, inside look at NBC News, recipient of the prestigious Edward R. Murrow Award for Overall Excellence in Journalism for two years in a row, and currently the highest-rated and most-watched network news program in America.

In an exclusive, intimate meeting with Media AMP participants, Capus shared his personal insights on how the network built a brand that both its peers and its viewers equate with quality. Capus laid out his insights on the opportunities and challenges that lay ahead for the media and entertainment industry. The Media AMP group was also given a private, behind-the-scenes tour of NBC News operations, including watching portions of the NBC Nightly News from the control room and a visit to network operations.

Ready to be CEO? Sign up for the world’s first global Advanced Management Program in Media and Entertainment (Media AMP). Learn more at www.iese.edu/media-amp

  
  
  
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Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu