Generator of Business

The world's first global Advanced Management Program in Media and Entertainment (Media AMP) launched last week with senior executives from some of the top media and entertainment companies from all over the world.

The Media AMP is a major industry program that provides sophisticated management tools to prepare the next generation of industry leaders for the media and entertainment business challenges of the future. The program’s first set of participants includes C-suite and upper-level executives from 10 different countries. Companies represented in the program include NBC Universal, Telecom Italia Media, Astro Media, Once TV Mexico and others. The Media AMP, which began the first of its four one-week modules on January 31, 2011, is jointly presented by industry thought leader The Paley Center for Media and top-ranked IESE Business School.

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Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu

How do you go from being an independent film producer to becoming one of the most powerful women in the television industry? That’s just one of the big questions that Lauren Zalaznick answered during a February 3 conversation with executives who took part in the world’s first Advanced Management Program in Media and Entertainment (Media AMP). Zalaznick was recently named Chairman of Entertainment & Digital Networks and Integrated Media at NBC Universal.

Media AMP participants got an exclusive opportunity to engage with Zalaznick in an intimate, closed-door session at IESE Business School’s New York Center, as part of the program’s unique Leadership Forums.

Zalaznick, who has spent her entire career in media and whose “Midas touch” transformed Bravo into an award-winning network with hit franchises like Top Chef and Real Housewives, shared her insights on the future of TV, the lessons she’d learned in her various roles, her management style, and the things she looks for when building a successful team. Zalaznick’s message: Find the right balance between what you’re good at and what makes you happy, and the rest will fall into place.

Get ready to lead a media or entertainment company by broadening your business education while working at your current job. Earn a high level Media AMP Certificate from the world's first global Advanced Management Program in Media and Entertainment. Learn more at www.iese.edu/media-amp

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Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu

How do you build a global media empire like Hearst? What kind of leader does it take, and what strategy must you use to keep Hearst ahead of its competition? How do you innovate when you have 20,000 employees and 200 business entities? This February 2, nearly two dozen top-level executives from 10 different countries who took part in the world’s first Advanced Management Program in Media and Entertainment (Media AMP) got the answers to these questions, and more.

As part of the Media AMP’s unique Leadership Forums, executives in the Media AMP were invited to a private and intimate meeting with Frank A. Bennack, Jr., CEO of Hearst Corporation — a multi-media conglomerate whose holdings include well-established brands like Cosmopolitan, Good Housekeeping, SmartMoney and O, The Oprah Magazine, as well as television stations, cable networks and other diversified communications enterprises.

Bennack, who is now in his second tour as Hearst CEO, and who has guided the company through unprecedented periods of growth for nearly three decades, shared his experiences and lessons learned over the years, as well as his predictions on where the media and entertainment industry is going, and how business models are evolving. Bennack told the high-level group that companies now need to collaborate with “allies” and “rivals” alike in order to stay competitive, and that the key to leading a global conglomerate like Hearst through tectonic changes in the digital media landscape is passion—you have to really love what you do.

Prepare to lead your company for the media and entertainment business challenges of the future. Sign up for the world’s first global Advanced Management Program in Media and Entertainment (Media AMP). Learn more at www.iese.edu/media-amp

 delicious  

Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu