Generator of Business

Can blockbusters be predicted? And if so, can the formula for predicting a movie’s success also work for other media platforms? "Yes" and "yes," says Wharton School of Business professor Jehoshua Eliasberg, in an interview with IESE professor Mario Capizzani.

Prof. Eliasberg does caution that gauging a film's box office potential while it's still in script format, instead of when it's ready for release, is more challenging and to a certain degree inaccurate. It requires, among other things, a careful analysis of content – asking readers to look at the script and to answer questions regarding its story line.

And because content or "story" can be translated into other media platforms, the same formula for analyzing a movie's consumer appeal can also be used for analyzing the marketability of books, video games and other media, claims Prof. Eliasberg.

As far as movie industry trends go, Prof. Eliasberg noted that a growing number of movie theaters are now installing digital screens to allow for a 3D experience. He also remarked that movie studios are now making fewer films and forgoing indie/art films for bigger-budget productions with more straightforward story lines. For more details, watch a video of the full interview here.

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