Generator of Business

IESE Business School's New York Center is the backdrop this week for the Spring edition of Advanced Digital Media Strategies. Organized by the school's Institute for Media and Entertainment (IME), the program teaches participants how to quickly respond to changes in the media landscape by re-developing and adapting their digital strategies.

The program covers key topics such as understanding the digital media value chain, and how underlying technologies affect the pricing of media products. Led by IESE Prof. Josep Valor, Advanced Digital Media Strategies also features sessions taught by faculty members Luis Cabral, Sandra Seiber and José Luis Nueno.

The program is aimed at mid-level to senior-level executives responsible for digital media strategy, marketing, advertising, distribution, syndication, content creation, innovation and product development in media and entertainment businesses.

Executives from companies like Procter & Gamble, Bertelsmann/Random House, CNBC, WE tv, and others participated in the program's Spring session.  Participants came from various countries, including Bahrain, Belgium, Iceland, Poland, South Africa, Switzerland, UK and USA.

The program marks the third offering for executives to be held at the school's new Manhattan location since it opened its doors in March.

Highlights of the 3-day program will also be posted at IME's Twitter account.  Follow IME at http://twitter.com/imenewyork 

Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu

The Financial Times has ranked IESE No. 1 in Europe and No. 2 in the world for its open enrollment executive education programs. The ranking takes into account factors such as the quality of the faculty, participant satisfaction and the international character of the school. It ranks the top 50 business schools around the globe.

The top five schools for open enrollment programs according to the ranking were:

1. Darden, University of Virginia
2. IESE
3. IMD
4. Harvard Business School
5. Thunderbird School of Global Management

You can download the full rankings chart here

IESE's positive results in the ranking demonstrate the effectiveness of the school's educational approach, said Josep Valor, the school's associate dean, who also teaches the Advanced Digital Media Strategies program at IESE's Institute for Media and Entertainment in New York.

"There are two key aspects of the school's international dimension," he said."The first is IESE's network of associated business schools and alliances around the world. The second is the international make up of the students and faculty."

The school also earned high marks in the area of custom programs, taking 8th place in Europe. In the overall ranking, IESE finished 5th in the world and 4th in Europe.

The ranking is based upon questionnaires, interviews and school statistical data.

Top-ranked IESE Business School's Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education. Our intensive programs for executives and thought leaders include Advanced Digital Media Strategies, and the world's first global Advanced Management Program in Media and Entertainment (Media AMP). These programs attract executives from top media companies around the world, including Time Warner, Google, Disney, Fox Entertainment Group, NBC Universal, MTV Networks, and many others. IESE-IME helps media professionals gain industry-specific business knowledge and real-world insight to help them think like CEOs and advance their media and entertainment careers. For more information, visit www.ime.edu